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Web Based Articles on
Email Marketing
- " Shakeout Continues for e-mail Firms" , BtoB , 04-08-2002
- " Featuring William Park of Digital Impact" , ChannelSeven , 04-01-2002
- " The Customer E-Mail Abyss" , CRM Daily , 04-18-2002
- " Langa Letter: Silent Censorship" , Information Week , 04-01-2002
- " Newsletter Gets 80% Paid Renewal Rate with a Four-Part Email Campaign" , MarketingSherpa.com , 04-17-2002
- " Converting Nibbles Into Bites" , ClickZ , 04-04-2002
- " Testing: Take Off... and Landing (Page)!" , ClickZ , 04-08-2002
- " Going In: Some Things I Think About With Every Email Campaign" , ClickZ , 04-10-2002
- " Email Testing: Here Come the Bridesmaids" , ClickZ , 04-18-2002
- " Email: When In Doubt, Call a Pro" , ClickZ , 04-22-2002
- " Maccel Group Case Study" , ClickZ , 05-02-2002
- " The All Mail Review" , PC Magazine , 05-07-2002
- " Case Study: Mixing Direct Mail and Email Improves Marketing Results by 27%" , MarketingSherpa.com , 03-12-2002
- " Case Study: Palm Launches New Product with 5-Step Email Campaign" , MarketingSherpa.com
- " The Cliché Killed my Copy" , SitePoint , 03-09-2002
- " Email Marketing Primer" , Sell It! , 03-13-2002
- " Testing, Testing, 1, 2, 3?" , ClickZ , 03-25-2002
- " 15 Tips For Writing Internet Direct Mail That Works" , Bly.com , 01-01-2000
- " 12 More Tips For Writing Internet Direct Mail That Works" , Bly.com , 01-01-2000
- " Direct Mail Picks Up, But So Do E-mail and Scrutiny" , BtoB , 02-11-2002
- " Marketers Starting to Demand Richer, Targeted E-mail Lists" , BtoB , 02-11-2002
- " Reply to All" , Smart Business , 02-01-2002
- " Part Art, Part Science, Part 1: Think Strategically" , ClickZ , 02-14-2002
- " Getting Emotional About Email" , ClickZ , 02-12-2002
- " Evaluating Your Email Marketing Campaign, Part 2" , ClickZ
- " Response Metrics: How to Crunch the Numbers" , ClickZ , 02-28-2002
- " The Science of Subject Lines" , ClickZ , 01-17-2002
- " Conversion Rates? What Do You Track?" , ClickZ , 01-15-2002
- " Top 10 Fears of Email Marketers" , ClickZ , 01-22-2002
- " Evaluating Your Email Marketing Campaign" , ClickZ , 01-31-2002
- " How to Write E-Mail That Gets Results" , InternetDay , 01-07-2002
- " How to get your e-mail noticed" , BtoB , 01-14-2001
- " E-mail Campaigns: From Trash to Cash" , CRM Daily , 01-17-2002
- " Marketing by E-Mail" , Exec Magazine , 02-01-2002
- " Blending e-mail with direct mail gets higher response" , Internet Retailer , 01-23-2002
- " Publishing Your Own Newsletter: Part 8" , ECommerce-Guide , 12-06-2001
- " Stop Missing Opportunities" , ClickZ , 12-20-2001
- " What's Next With Sweepstakes and Freebie Names?" , ClickZ , 12-18-2001
- " Don't Show Customers the Door - Automate Post-Purchase Retention" , ClickZ , 12-14-2001
- " E-mail Marketing Gains from Threat" , BtoB , 12-10-2001
- " Direct Marketers Respond to Threat" , BtoB , 10-29-2001
- " The Elements of E-Mail Style" , Darwin Magazine , 10-01-2001
- " Dialog Marketing Elevates E-mail Effectiveness" , Customer Inter@ction Solution , 11-01-2001
- " E-mail Marketing Works" , Iconocast , 11-06-2001
- " A 17 Point Checklist to Powerful and Profitable Headlines" , Global Internet Marketing , 09-29-2001
- " Ode to e-mail" , ClickZ , 11-06-2001
- " Rule for the Day: No Surprises!" , ClickZ , 11-07-2001
- " ReadNotify" , ReadNotify.com
- " Creating Emails that Drive Action and Build Relationships: Speakers Notes" , FutureNow
- " Easy Steps to Creating Your Very Own E-Zine" , InternetDay , 10-30-2001
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