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How to Prepare Your Pages for Submission
There are many things that you can do to help you get a higher listing in the search engines. Unfortunately, there's no guarantee to always be listed highly, particularly since the rules change continually and vary from search engine to search engine. There's also others trying to achieve the same high rankiongs. However, you can stay ahead of the competition with a minimal amount of work if you follow standard practices. Here are some tips that have proven to be effective in improving rankings
in the search engines:
- Be Product or Service Centered: Optimize at least one or more of your pages for every product or service you offer. Use your META KEYWORD tags in each page to highlight a different aspect or service you provide.
- Don't Spam: Don't blatantly spam the search engines with pages containing keywords that are not relevant to your site in the hopes that you might attract more visitors. Many search engines are looking for various kinds of index spamming and are banning sites that they catch. If your site or pages disappear, consider this as a possible reason why (although pages have been know to be dropped for no apparent reason at all).
- Watch Keyword Repitition: Be careful not to repeat a single keyword or keyword phrase more than about six times. Some search engines are now penalizing for excessive use of keywords.
- Title: Always include and repeat keywords that people might search for to find your site in the TITLE tag of each and every page. Keep the words used in phrases that people might use in a search to find you together wherever possible.
- Length of Page: Keep your pages short while including and repeating keywords and keyword phrases frequently. Be cognizant of doing so in the first 3-5 lines of the pages. Some search engines ignore or largely ignore wording beyond the first paragraph or two. Having a short page goes much farther to improve your rankings with many search engines than you might think, even if the keywords are not repeated very many times.
- Repeating Keywords: Experiment with repeating keywords up to six or more times on some search engines. If this makes your page look bad, consider putting the keywords in image ALT tags and links.
- Meta Tags: You should always fill out META tags for the keywords that apply to your site. You can find the syntax for this in most good HTML editors.
For further details on how to use meta tags Click Here.
META tags tell search engines what keywords or categories you would like to be listed under.
Not all of the search engines factor this into their indexing algorithm.
- Doorway Pages: What is appealing to the search engines is not always the best way to display the content of your web site to your visitors. Therefore, consider the use of a secondary page (for each product or service that you offer) that is specifically designed for the search engines. Describe the product or service clearly, but make sure that you make generous use of the keywords and keyword phrases in the sentences. At the bottom of this short paragraph, put a link to your primary page. For further details on how to build a doorway page Click Here.
The reason this works is that search engines often take the keywords being searched and divide it by the total number of words on the page or in the first portion of the page. Therefore, although you may only have the keyword on the page a couple of times, the keyword appears to be much more significant to the pages overall content.
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